45+ Years of
Consultancy Experience
Armed with key insights from multiple industries and multiple markets, we are well placed to guide companies to achieve sustainable growth. We use the rigor of data to formulate strategies to move customers through the different stages of purchase. We will walk alongside our clients to achieve their business targets.
Our focus is to uncover hidden market potential and adopt innovative digital marketing solutions for maximum customer growth. While we are Digital marketing consultants in Dubai, we will bring together best minds in each field from around the world to make this happen.
ON-TIME
Timely advice and action to achieve maximum impact among customers
ON-TARGET
Data driven strategies and tactics to meet measurable business targets
ON-PURPOSE
Collective commitment to deliver results with transparency and integrity
MEET THE PHYGiTERS
ANITHA SMITH
Phygiter
30+ years of experience in strategic media consultation for global and regional brands across multiple industries. With a strong foundation in analogue media and being an early initiator of integrating digital with traditional media, I understand the importance of mass targeting techniques in today’s micro targeting world. My ability to analyse data with a strategic focus has resulted in inventive communication solutions. I believe in simplifying complexities so that clients have the right information to take the right action
KARAN KUKREJA
Phygiter
16+ years of experience in growing global and regional brands across industries within MENA. I have been at the forefront of guiding brands through the evolving media and market landscape with many ‘regional first’ initiatives. The industry has recognized and awarded me for my ability to skillfully mix the science and art of achieving consumer traction and growth across various demographic and psychographic segments. My innate ability to recognise business potential has helped me to deliver business impact across different industries, particularly ones with eCommerce sales channels.
KARAN KUKREJA
Phygiter
16+ years of experience in growing global and regional brands across industries within MENA. I have been at the forefront of guiding brands through the evolving media and market landscape with many ‘regional first’ initiatives. The industry has recognized and awarded me for my ability to skillfully mix the science and art of achieving consumer traction and growth across various demographic and psycho graphic segments. My innate ability to recognize business potential has helped me to deliver business impact across different industries, particularly ones with eCommerce sales channels.
OUR PROPRIETORY BUSINESS FRAMEWORK
Business
Transformation
Are you a traditional outfit and need a helping hand to evolve from brick to byte?
Digital
Acceleration
Already have an e-store but struggling to find your customers and grow your business?
Revenue
Optimisation
Online business not performing as per your expectations?
Business
Transformation
Are you a traditional outfit and need a helping hand to evolve from brick to byte?
Digital
Acceleration
Already have an e-store but struggling to find your customers and grow your business?
Revenue
Optimisation
Online business not performing as per your expectations?
Our Consultancy
Services
Audience Segmentation
Bespoke analysis to identify most valuable business segment to drive growth
Digital Maturity Audit
Gap analysis to achieve digital maturity based on stakeholder objectives
Media Amplification
Optimum efficiency framework of paid, earned, owned media
Portfolio Prioritization
Multi-dimensional analysis based on revenue optimisation
Tech Stack Upgrade
AdTech and Mar-Tech solutions for business optimisation.
Conversion Optimisation
Removing friction points to optimize conversion
Business Framework
A 360 framework to optimise current and new business opportunities
Business Intelligence
Machine powered insights to inform business strategy
ROI Optimisation
Proprietary performance indices to measure results
Our Activation
Services
Design
Achieve a unique brand identity through stunning graphics & UX
Search Engine Marketing
Achieve better performance across the purchase funnel fueling conversion
Market Place Management
Achieve higher revenue potential through multiple shopping channels
Website & App Development
Achieve higher lead generation through enhanced user experience
Email Marketing
Achieve higher open and engagement rates through personalized communication
CRM Framework
Achieve higher customer loyalty through value added customer interactions
Search Engine Optimisation
Achieve higher rankings and quality traffic through content and technical optimisation
Social Media
Achieve higher brand saliency through valuable content creation
Marketing Automation
Achieve higher customer satisfaction through non-intrusive automation
Business Transformation
Identifying challenges specific to your business, we will help you transform these into opportunities. There might be an untapped market segment, an underutilized supply chain or an underperforming product portfolio. We will provide you with a business blueprint with short-term and long-term goals and tools to achieve them.
Customer
Customer analysis through multiple data sources
Reach
High performance communication framework for guaranteed scale
Architecture
Digital infrastructure framework to meet customer demands
Transact
Optimum revenue generating transactional framework
Business Transformation
Identifying challenges specific to your business, we will help you transform these into opportunities. There might be an untapped market segment, an underutilized supply chain or an underperforming product portfolio. We will provide you with a business blueprint with short-term and long-term goals and tools to achieve them.
Customer
Customer analysis through multiple data sources
Architecture
Digital infrastructure framework to meet customer demands
Reach
High performance communication framework for guaranteed scale
Transact
Optimum revenue generating transactional framework
Digital
Acceleration
Digital ecosystem continues to evolve, and the power keeps shifting between different players. Whether it is a new content platform or a new social shopping channel, we will help you identify a mix that best suits your business needs and implement tactics that will achieve your business goals.
Customer
Customer data audit for compliance with C.A.R.T
Reach
High-performance communication framework with guaranteed deliveries
Architecture
Digital infrastructure framework to meet customer demands
Transact
E-commerce system audit for compliance with C.A.R.T
Digital
Acceleration
Digital ecosystem continues to evolve, and the power keeps shifting between different players. Whether it is a new content platform or a new social shopping channel, we will help you identify a mix that best suits your business needs and implement tactics that will achieve your business goals.
Customer
Customer data audit for compliance with C.A.R.T
Architecture
Digital infrastructure framework to meet customer demands
Reach
High-performance communication framework with guaranteed deliveries
Transact
E-commerce system audit for compliance with C.A.R.T
Revenue Optimisation
Hesitancy to commit to a transaction is heightened by the current uncertainties in the market. Any obstruction faced in the path to purchase is a missed moment of transaction. We will help you maximise conversion opportunities by analysing the user behaviour
Customer
Customer data audit for compliance with C.A.R.T
Reach
Communication framework audit for compliance with C.A.R.T.
Architecture
Digital infrastructure audit for compliance with C.A.R.T.
Transact
Optimum revenue generating transactional framework
Revenue Optimisation
Hesitancy to commit to a transaction is heightened by the current uncertainties in the market. Any obstruction faced in the path to purchase is a missed moment of transaction. We will help you maximise conversion opportunities by analysing the user behaviour
Customer
Customer data audit for compliance with C.A.R.T
Architecture
Digital infrastructure audit for compliance with C.A.R.T.
Reach
Communication framework audit for compliance with C.A.R.T.
Transact
Optimum revenue generating transactional framework
GROW NOW
Take the first step towards a brighter and more sustainable revenue model. We know the importance of your time, therefore if you tell us briefly about your business challenge, then we can have a much more informed first interaction. If you haven’t narrowed it down yet, we can work with you on that too.
Looking forward to our first interaction.
Looking forward to our first interaction.
PHYGiTALNOW OPINION
Content is king… relevancy the king maker
2020 has been a tough year all around, across geographies and sectors. And UAE is no exception. But after a series of forecasts and corrections, the GDP for UAE is set for a growth = 3.5% in 2021. And that makes UAE one of the exceptions. This is the result of excellent crisis management by both government and non-government entities in UAE.
How to make ‘World’s coolest winter’ in UAE work for your business?
2020 has been a tough year all around, across geographies and sectors. And UAE is no exception. But after a series of forecasts and corrections, the GDP for UAE is set for a growth = 3.5% in 2021. And that makes UAE one of the exceptions. This is the result of excellent crisis management by both government and non-government entities in UAE.
Evolution of physical stores to complement digital-first shopping behaviour by PHYGiTALNOW – a digital marketing consultancy in Dubai
In our previous article on Phygital marketing we spoke about how ‘Place’ is no more a brand-owned only environment. Often a customer’s first interaction with a brand is within his/her own personal space. Digital economy drivers like Amazon, Google, Facebook, Alibaba, Baidu and Tencent have disrupted the retail industry and impacted consumer expectations. Online and offline commerce now converge into an integrated Omnichannel experience. Physical stores traditionally focused on conversion. But compared to online conversions, physical conversions are burdened with substantial costs for infrastructure and sales personnel. Some retail brand owners therefore are scaling down the number of outlets and focusing on flagship stores at prime locations. These stores are repositioned as spaces for value creation. For this, adoption of right technology solutions is important. It helps generate a deeper customer understanding through data, deliver more personalised and engaging brand experiences, and act as fulfilment centers integrated with the Omnichannel architecture.
BASiCSNOW: Value of data is only as good as the analytical framework by PHYGiTALNOW – a digital marketing consultancy in Dubai
Data is generated and recorded through every digital action. To understand the scale, Statista reports that data has grown from 2 zettabytes (2xbillion terabytes) in 2010 to 59 zettabytes in 2020, and is projected to reach 149 zettabytes in 2024. But data generation is only half the story. To stitch together a coherent storyline, there needs to be an analytical framework. If you are looking for a great source of solutions for real-world challenges in data analysis, we strongly recommend following Avinash Kaushik and subscribing to his blog Occam’s Razor. His ‘Impact Matrix’ is an excellent framework to follow
Get in Touch
We would love to hear from you. Reach us by email. We value your feedback
Address
Sharjah Publishing City
Sharjah, UAE
Sharjah, UAE
Call us
+971 50 552 6494
+971 55 415 0323
+971 55 415 0323
Email us
anitha@phygitalnow.com
karan@phygitalnow.com
karan@phygitalnow.com
Get in Touch
We would love to hear from you. Reach us by email. We value your feedback
Address
Sharjah Publishing City
Sharjah, UAE
Sharjah, UAE
Call us
+971 50 552 6494
+971 55 415 0323
+971 55 415 0323
Email us
anitha@phygitalnow.com
karan@phygitalnow.com
karan@phygitalnow.com