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‘Horses for courses’ is apt when it comes to choosing the right social media channel. Choose the channels according to the brand requirements.  But we need to acknowledge that not all requirements can be met with Social Media as a discipline, leave alone a single channel. Brands often think of channels first before evaluating what exactly the role of Social Media is in the overall marketing mix

Omnichannel and multichannel, we hear these two terms used frequently – and often interchangeably – but in the world of marketing, they are different. Two very distinct and separate strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers.