TAKE CHARGE OF
THE ‘NEW NORMAL’

The greatest change in collective human behaviour continues to reveal new customer demands. We can equip you with the right tools to meet these demands.

TURN CHALLENGES
INTO OPPORTUNITIES

The journey from the source to the customer often encounters unexpected challenges. We can help you neutralize them and exceed customer expectations.

GET NOTICED TO
ATTRACT ATTENTION

Billions of messages are being served every minute. We can get your message to stand out in this clutter and earn customer engagement

TAKE CHARGE OF
THE ‘NEW NORMAL’

The greatest change in collective human behaviour continues to reveal new customer demands. We can equip you with the right tools to meet these demands.

TURN CHALLENGES INTO OPPORTUNITIES

The journey from the source to the customer often encounters unexpected challenges. We can help you neutralize them and exceed customer expectations.

GET NOTICED TO ATTRACT ATTENTION

Billions of messages are being served every minute. We can get your message to stand out in this clutter and earn customer engagement
Phygitalnow Growth

45+ Years of
Consultancy Experience

Armed with key insights from multiple industries and multiple markets, we are well placed to guide companies to achieve sustainable growth. We use the rigor of data to formulate strategies to move customers through the different stages of purchase. We will walk alongside our clients to achieve their business targets.

Our focus is to uncover hidden market potential and adopt innovative digital marketing solutions for maximum customer growth. While we are a Digital marketing consultants in Dubai, we will bring together best minds in each field to make this happen

ON-TIME

Timely advice and action to achieve maximum impact among customers

ON-TARGET

Data driven strategies and tactics to meet measurable business targets

ON-PURPOSE

Collective commitment to deliver results with transparency and integrity

MEET THE PHYGiTERS

ANITHA SMITH PHYGITER
ANITHA SMITH
Phygiter

30+ years of experience in strategic media consultation for global and regional brands across multiple industries. With a strong foundation in analogue media and being an early initiator of integrating digital with traditional media, I understand the importance of mass targeting techniques in today’s micro targeting world. My ability to analyse data with a strategic focus has resulted in inventive communication solutions. I believe in simplifying complexities so that clients have the right information to take the right action
KARAN KUKREJA PHYGITER
KARAN KUKREJA
Phygiter
16+ years of experience in growing global and regional brands across industries within MENA. I have been at the forefront of guiding brands through the evolving media and market landscape with many ‘regional first’ initiatives. The industry has recognized and awarded me for my ability to skillfully mix the science and art of achieving consumer traction and growth across various demographic and psychographic segments. My innate ability to recognise business potential has helped me to deliver business impact across different industries, particularly ones with eCommerce sales channels.
KARAN KUKREJA
Phygiter
16+ years of experience in growing global and regional brands across industries within MENA. I have been at the forefront of guiding brands through the evolving media and market landscape with many ‘regional first’ initiatives. The industry has recognized and awarded me for my ability to skillfully mix the science and art of achieving consumer traction and growth across various demographic and psycho graphic segments. My innate ability to recognize business potential has helped me to deliver business impact across different industries, particularly ones with eCommerce sales channels.
KARAN KUKREJA
Phygitalnow quotes

OUR PROPRIETORY BUSINESS FRAMEWORK

Phygitalnow Cart
C USTOMER ORIENTATION
Orient towards your customers and uncover new business opportunities by reorganizing product portfolio
A RCHITECTURE ENHANCEMENT
Enhance user experience and advance digital maturity by revolutionizing digital infrastructure
R EACH OPTIMISATION
Optimize your reach and improve return on investment by revamping your communications ecosystem
T RANSACT OPTIMAL
Uplift your revenue potential and increase longevity by revitalizing the conversion points

Business
Transformation

Are you a traditional outfit and need a helping hand to evolve from brick to byte?

Digital
Acceleration

Already have an e-store but struggling to find your customers and grow your business?

Revenue
Optimisation

Online business not performing as per your expectations?

Business
Transformation

Are you a traditional outfit and need a helping hand to evolve from brick to byte?

Digital
Acceleration

Already have an e-store but struggling to find your customers and grow your business?

Revenue
Optimisation

Online business not performing as per your expectations?

Our Consultancy
Services

Audience Segmentation
Bespoke analysis to identify most valuable business segment to drive growth
Digital Maturity Audit
Gap analysis to achieve digital maturity based on stakeholder objectives
Media Amplification
Optimum efficiency framework of paid, earned, owned media
Portfolio Prioritization
Multi-dimensional analysis based on revenue optimisation
Tech Stack Upgrade
AdTech and Mar-Tech solutions for business optimisation.
Conversion Optimisation
Removing friction points to optimize conversion
Business Framework
A 360 framework to optimise current and new business opportunities

Business Intelligence
Machine powered insights to inform business strategy
ROI Optimisation
Proprietary performance indices to measure results

Our Activation
Services

Design
Achieve a unique brand identity through stunning graphics & UX
Search Engine Marketing
Achieve better performance across the purchase funnel fueling conversion
Market Place Management
Achieve higher revenue potential through multiple shopping channels

Website & App Development
Achieve higher lead generation through enhanced user experience

Email Marketing
Achieve higher open and engagement rates through personalized communication
CRM Framework
Achieve higher customer loyalty through value added customer interactions
Search Engine Optimisation
Achieve higher rankings and quality traffic through content and technical optimisation
Social Media
Achieve higher brand saliency through valuable content creation

Marketing Automation
Achieve higher customer satisfaction through non-intrusive automation

Business Transformation

Identifying challenges specific to your business, we will help you transform these into opportunities. There might be an untapped market segment, an underutilized supply chain or an underperforming product portfolio. We will provide you with a business blueprint with short-term and long-term goals and tools to achieve them.

Customer
Customer analysis through multiple data sources
Reach
High performance communication framework for guaranteed scale
Architecture
Digital infrastructure framework to meet customer demands
Transact
Optimum revenue generating transactional framework

Business Transformation

Identifying challenges specific to your business, we will help you transform these into opportunities. There might be an untapped market segment, an underutilized supply chain or an underperforming product portfolio. We will provide you with a business blueprint with short-term and long-term goals and tools to achieve them.

Customer
Customer analysis through multiple data sources
Architecture
Digital infrastructure framework to meet customer demands
Reach
High performance communication framework for guaranteed scale
Transact
Optimum revenue generating transactional framework

Digital
Acceleration

Digital ecosystem continues to evolve, and the power keeps shifting between different players. Whether it is a new content platform or a new social shopping channel, we will help you identify a mix that best suits your business needs and implement tactics that will achieve your business goals.

Customer
Customer data audit for compliance with C.A.R.T
Reach
High-performance communication framework with guaranteed deliveries
Architecture
Digital infrastructure framework to meet customer demands
Transact
E-commerce system audit for compliance with C.A.R.T

Digital
Acceleration

Digital ecosystem continues to evolve, and the power keeps shifting between different players. Whether it is a new content platform or a new social shopping channel, we will help you identify a mix that best suits your business needs and implement tactics that will achieve your business goals.

Customer
Customer data audit for compliance with C.A.R.T
Architecture
Digital infrastructure framework to meet customer demands
Reach
High-performance communication framework with guaranteed deliveries
Transact
E-commerce system audit for compliance with C.A.R.T

Revenue Optimisation

Hesitancy to commit to a transaction is heightened by the current uncertainties in the market. Any obstruction faced in the path to purchase is a missed moment of transaction. We will help you maximise conversion opportunities by analysing the user behaviour

Customer
Customer data audit for compliance with C.A.R.T
Reach
Communication framework audit for compliance with C.A.R.T.
Architecture
Digital infrastructure audit for compliance with C.A.R.T.
Transact
Optimum revenue generating transactional framework

Revenue Optimisation

Hesitancy to commit to a transaction is heightened by the current uncertainties in the market. Any obstruction faced in the path to purchase is a missed moment of transaction. We will help you maximise conversion opportunities by analysing the user behaviour

Customer
Customer data audit for compliance with C.A.R.T
Architecture
Digital infrastructure audit for compliance with C.A.R.T.
Reach
Communication framework audit for compliance with C.A.R.T.
Transact
Optimum revenue generating transactional framework

GROW NOW

Take the first step towards a brighter and more sustainable revenue model. We know the importance of your time, therefore if you tell us briefly about your business challenge, then we can have a much more informed first interaction. If you haven’t narrowed it down yet, we can work with you on that too.

Looking forward to our first interaction.





    PHYGiTALNOW OPINION

    Evolution of physical stores to complement digital-first shopping behaviour
    25Nov
    Evolution of physical stores to complement digital-first shopping behaviour
    In our previous article on Phygital marketing we spoke about how ‘Place’ is no more  a brand-owned only environment. Often a customer’s first interaction with a brand is within his/her own personal space. Digital economy drivers like Amazon, Google, Facebook, Alibaba, Baidu and Tencent have disrupted the retail industry and impacted consumer expectations. Online and offline commerce now converge into an integrated Omnichannel experience.  Physical stores traditionally focused on conversion. But compared to online conversions, physical conversions are burdened with substantial costs for infrastructure and sales personnel. Some retail brand owners therefore are scaling down the number of outlets and focusing on flagship stores at prime locations. These stores are repositioned as spaces for value creation. For this, adoption of right technology solutions is important. It helps generate a deeper customer understanding through data, deliver more personalised and engaging brand experiences, and act as fulfilment centers integrated with the Omnichannel architecture.
    BASiCSNOW: Value of data is only as good as the analytical framework
    29Oct
    BASiCSNOW: Value of data is only as good as the analytical framework
    Data is generated and recorded through every digital action. To understand the scale, Statista reports that data has grown from 2 zettabytes (2xbillion terabytes) in 2010 to 59 zettabytes in 2020, and is projected to reach 149 zettabytes in 2024. But data generation is only half the story. To stitch together a coherent storyline, there needs to be an analytical framework. If you are looking for a great source of solutions for real-world challenges in data analysis, we strongly recommend following Avinash Kaushik and subscribing to his blog Occam’s Razor.  His ‘Impact Matrix’ is an excellent framework to follow
    Phygital Marketing, is it more than just a ‘buzzword’?
    6Oct
    Phygital Marketing, is it more than just a ‘buzzword’?
    If you are still unsure if ‘phygital marketing’ is just a buzzword and not a relevant marketing strategy, this article by WEF – “Phygital - a banking strategy for the new isolation economy” will provide some answers. Digital adoption across industries leapfrogged with the consumer lifestyle changes brought on by the pandemic. There are debates as to which of these changes are permanent and how much of the ‘old normal’ will come back. We will continue to evolve in a hybrid space of virtual and real worlds. We might not yet be ready to settle for virtual holidays or ‘flight to nowhere’ but we have come to accept that future of work has changed with WFH. The biggest and the most consequential change in the recent months has been for the e-commerce sector, across industries. This for sure is a permanent change. Role of physical stores has changed irrevocably. Therefore ‘phygital marketing’ is very much the ‘new normal’, however cliched it sounds. But does it mean that marketing has changed forever or is it that the fundamentals have been ‘readjusted’ to the ‘new normal’?
    ABCDE of Website Development we followed as we set up our Digital Marketing Consultancy in Dubai
    27Sep
    ABCDE of Website Development we followed as we set up our Digital Marketing Consultancy in Dubai
    When we decided to set up a Digital Marketing Consultancy in Dubai, the first task was to develop a website that truly reflected who we are as a company and clearly communicate what our products and services are. And Website development being part of our services as well, we knew we had to walk the talk. A typical query on ‘best website design agencies in Dubai’ will throw up a lot of names. But before engaging with any one of them, it is important for you as a business owner to understand the principles of website development. We call it the ABCDE of Website Development.

    Get in Touch

    We would love to hear from you. Reach us by email. We value your feedback
    Address
    Sharjah Publishing City
    Sharjah, UAE
    Call us
    +971 50 552 6494
    +971 55 415 0323
    Email us
    anitha@phygitalnow.com
    karan@phygitalnow.com

    Get in Touch

    We would love to hear from you. Reach us by email. We value your feedback
    Address
    Sharjah Publishing City
    Sharjah, UAE
    Call us
    +971 50 552 6494
    +971 55 415 0323
    Email us
    anitha@phygitalnow.com
    karan@phygitalnow.com